The objective is to establish a sustainable, non-paid growth model through SEO, high-quality multilingual content, and consistent organic social media, aligned with the school’s academic positioning and parent decision journey.

Objectives

• Increase organic website visibility and discovery

• Attract international and local parents searching for Swiss and German education pathways

• Strengthen engagement with high-intent pages (Tuition, Open House, Calendar, German content)

• Build a long-term, content-led growth system without reliance on paid advertising

Approach

• Implemented a comprehensive SEO strategy across technical structure, on-page optimisation, and content architecture

• Developed a ChatGPT-assisted content workflow with human editorial control for bilingual and multilingual pages

• Structured keyword coverage around education system queries, school comparison searches, and enrolment-intent topics

• Built a consistent organic social media strategy to support reach, engagement, and brand awareness

• Aligned website content and internal linking with the parent decision funnel (awareness → consideration → enquiry)

Performance Summary (Aug 2024 – Jul 2025)

• 39,000+ new organic users within 12 months

• 43% of all website sessions generated via organic search

• 50.7% of all enquiries originating from SEO

• High engagement quality (4.39 pages per session, 3m+ average session duration)

• 1M+ Facebook views and 123K Instagram views, almost entirely organic

Impact

RIS Swiss Section achieved sustained organic growth across search and social channels, with strong engagement from parents in Thailand and key international markets including Germany, Switzerland, the USA, and China.

The school now benefits from a stable, SEO-driven discovery engine, consistent content performance, and measurable enrolment-intent behaviour — all built through organic strategy, without dependence on paid media.