Case Study - WM Solar & Electrical

WM Case Studies 7
WM Case Studies 1
WM Case Studies 4
WM Case Studies 3
WM Case Studies 2
WM Case Studies 6
WM Case Studies 5
Details
Clients
  • Clix4U, Marketing Agency
Location
  • Carlton, Australia
Involvement
  • Creative Direction
  • New Logo
  • Brand Guideline
  • Visual Guideline

WM Solar & Electrical (WMSE), a solar and electrical services provider based in Melbourne, Victoria, sought to future-proof their business while positioning themselves as a leader in a competitive market. They aimed to reflect their growing expertise, modernize their brand, and streamline their communications.

Project Goals: The primary goal was to revamp WMSE’s brand and communication materials to present them as a specialized company with a small, highly-skilled team. The objectives included:

  • Future-proofing the business by aligning their brand with current industry trends.
  • Showcasing their expertise as superior to competitors.
  • Creating a unified visual identity and modern communication strategy that would resonate with their target audience and promote growth.

Challenges:

  • Brand Modernization: WMSE needed a refreshed brand that reflected their shift towards specialization and high expertise in solar and electrical services.
  • Streamlining Offerings: The challenge was to consolidate their range of services, highlighting the most profitable and growth-oriented products while clearly communicating these to the market.
  • Differentiating from Competitors: WMSE operated in a highly competitive space, and they needed a brand that positioned them as experts in their field, far ahead of other vendors in Melbourne.

This case study highlights the successful rebranding and creative direction work done for WM Solar & Electrical, positioning them as experts in their field and providing a strong foundation for future growth.

Solution:

  1. Research and Strategic Direction: We conducted workshops with WMSE’s leadership team to identify their highest-earning products, current resource strengths, and the services with the greatest growth potential. From this, we crafted a comprehensive branding and marketing strategy that reflected their core offerings and future aspirations.

  2. Creative Direction: Our team designed a new logo that embodied WMSE’s modern, expert-led identity. The logo was crafted to be bold, sleek, and indicative of the company’s technological prowess, symbolizing their move towards future-oriented solar solutions.

  3. Brand Guidelines: We developed a complete brand guideline that outlined how WMSE’s identity should be presented across all communications. This included typography, color palettes, and design elements that reinforced the company’s cutting-edge, professional image.

  4. Visual Guidelines: We also created a detailed visual guideline to ensure consistency in the design of marketing materials. This document served as a blueprint for future digital and print communications, ensuring the brand’s image was always cohesive and aligned with the company’s core values.

Results:

  • Brand Recognition: The new visual identity immediately set WMSE apart from competitors, reinforcing their position as leaders in the solar and electrical space.
  • Consistent Communication: The introduction of clear brand and visual guidelines allowed WMSE to maintain consistency across all future communications, enhancing their professionalism and market presence.
  • Growth-Oriented Strategy: By focusing their brand around the most profitable services, WMSE was able to position itself for sustained growth in a rapidly evolving industry.
See all projects