Author: Joey Perera
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Why both Branding and Marketing are essential for business success
In today’s competitive market, branding and marketing often spark lively discussions on their respective roles. Many see them as distinct entities, while others argue for their overlap. One reason behind this is that branding is often seen as the “soul” of a business, the foundation of its identity, while marketing functions as the “voice,” pushing…
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Creating Value through a Hybrid Approach to Engagement-Driven Marketing
In today’s crowded marketplace, the ability to engage audiences through meaningful content has become more powerful than traditional sales techniques. Engagement-driven marketing focuses on connecting with an audience through valuable insights, resources, and authentic communication. When combined with a hybrid approach — a blend of content marketing and proactive sales tactics — this strategy offers…