We work with SEA Aesthetic & Wellness Clinic, a premium medical aesthetics and wellness clinic in Thailand, to strengthen search visibility, improve enquiry quality, and drive consistent booking demand, particularly from international audiences.

At the start of the engagement, the clinic had strong brand fundamentals but inconsistent performance across paid search and social channels, limiting its ability to scale enquiries efficiently.

Objectives

• Increase booking and enquiry volume

• Improve international patient acquisition

• Stabilise paid performance across search and social

• Build a sustainable, intent-driven acquisition funnel

Approach

• Rebuilt the paid acquisition funnel using Google Search and Meta Ads, structured around treatment-level intent

• Implemented keyword segmentation by procedure (e.g. HIFU, fillers, body contouring)

• Optimised landing page messaging with location- and language-aware variations

• Introduced event-based tracking for enquiry and booking actions

• Continuously tested and refined ad creatives aligned with a premium medical aesthetics positioning

Performance Summary

• +30% increase in bookings within 16 months

• +25–30% growth in international enquiries

• 15–20% improvement in click-through rate (vs previous periods)

• Sustained booking and enquiry performance across campaigns

Impact

The clinic now benefits from consistent booking and enquiry activity driven by high-intent search and social traffic.
Performance has stabilised across channels, enabling SEA Aesthetic & Wellness Clinic to attract international patients at scale without relying on short-term campaign spikes or third-party platforms.