Thanamalvila, Sri Lanka
SEO · Organic Content Strategy · Meta (Supportive) · ChatGPT-Assisted SEO
We work with Tranquil Wild Hotel, a boutique eco-luxury resort in Sri Lanka, to implement a structured SEO and content-led growth strategy focused on long-term organic visibility and reduced OTA dependency. At the start of the engagement, the hotel relied heavily on third-party platforms for visibility and bookings, with limited owned content and minimal organic search presence.
Year
2018 - Presenet
Client
Tranquil Wild
Results
A boutique eco-hotel in Sri Lanka wanted to reduce OTA dependency and build stronger direct booking traffic. Their website had minimal blog content and relied heavily on third-party referrals.
Objectives
Increase organic search visibility
Reduce reliance on OTA bookings
Strengthen direct booking traffic
Build a scalable, content-driven growth system
Approach
Implemented a ChatGPT-assisted SEO content workflow, combining AI drafting with human editorial review
Published consistent, intent-driven content around eco-tourism, wellness travel, and mindful stays
Optimised on-site SEO architecture, internal linking, and keyword structure
Supported organic growth with selective Meta activity focused on awareness and engagement (not volume-driven acquisition)
Performance Summary
+72% increase in organic website traffic
+148% growth in ranking keywords
+32% increase in direct bookings
Impact
The hotel achieved sustained organic visibility, stronger engagement across search and content, and a measurable shift toward direct bookings.
This reduced OTA dependency and strengthened Tranquil Wild Hotel’s position as an eco-luxury brand across organic digital channels.