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Illustrations for UN Women Asia-Pacific

UN Women Asia-Pacific published a feature story titled “More Women Leaders Are Needed in Waste Management,” addressing the lack of female leadership in the waste management sector across South and Southeast Asia.
The article highlights inspiring women working in the field, the challenges they face, and why gender-inclusive leadership is critical for sustainable waste management systems.

To support the storytelling and increase engagement, UN Women required illustration work that could visually communicate the message while remaining aligned with their brand identity and advocacy tone.

Year

2021

Client

UN Women Asia-Pacific (via Sri Lanka)

The Challenge

  • Create clear, meaningful illustrations that enhance a sensitive, gender-focused narrative.

  • Maintain UN Women’s visual standards, colour guidelines, and tone.

  • Represent women in waste management in a respectful and empowering way.

  • Ensure illustrations are culturally accurate and relevant to the Asia-Pacific region.

  • Deliver visuals that work seamlessly with the article’s layout and message.

Our Role

  • In 2021, our founder was commissioned to create the full illustration package for the feature. This included:

    • Primary editorial illustration for the article header

    • Supporting visual elements

    • A style that combined simplicity, clarity, and advocacy-focused design

    • Characters that accurately represent women leaders in waste management roles

    • Colour palettes aligned with UN Women’s guidelines

    The focus was on creating visuals that added depth and emotional connection without distracting from the message.

Illustration Approach

a. Tone & Style

The design direction was built on three principles:

  1. Empowerment – Women depicted in leadership roles, not stereotypes.

  2. Clarity – Clean lines, simple forms, and minimal clutter to match editorial tone.

  3. Advocacy Visuals – Symbolic elements that reinforce gender equality and sustainability.

b. Visual Themes
  • Women actively leading teams or processes

  • Elements representing recycling, waste sorting, and community systems

  • Inclusive and culturally relevant facial features, clothing, and environments

  • Colours inspired by UN Women’s brand blue, with earthy tones for waste-management context

c. Process
  • Researching the article content and the women featured

  • Sketching concepts to find a balanced tone

  • Digitally refining illustrations for publication

  • Coordinating with the editorial team to ensure alignment with layout and messaging

Final Deliverables

  • Editorial Header Illustration

  • Secondary visual elements for throughout the article

  • Optimized files for web publishing (high-resolution PNG/SVG)

  • A cohesive visual narrative that supports the written content

The final illustrations helped the story visually stand out while still maintaining the seriousness and professionalism required for the topic.

Impact

This project represents the intersection of:

  • Design with purpose

  • Social impact

  • Gender advocacy

  • Environmental sustainability

It showcases the founder’s ability to translate complex social issues into effective visuals — an approach that continues to influence Studio Unbound’s design philosophy today.

Why This Project Matters

  • The article gained strong engagement on UN Women’s platforms due to its combination of storytelling and visual clarity.

  • The illustrations enhanced readability and emotional resonance, making the content more accessible to a wider audience.

  • The visual work became part of the ongoing discourse promoting women’s leadership, sustainable waste systems, and gender equality across the region.

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