Overview

Pedro Sanchez Boutique Coiffeur, located in the heart of Zurich, is synonymous with precision, style, and elegance. The brand’s in-salon experience—defined by meticulous craftsmanship and contemporary luxury—needed to be mirrored online through a sleek, intuitive, and visually captivating digital presence.

Our goal was to create a website that feels like the salon itself — sophisticated, confident, and effortlessly stylish.

Challenge

The existing digital presence didn’t fully express the boutique salon’s character or convey its premium positioning. The main challenges were:

• Translating the luxury and precision of the brand into a digital format

• Ensuring a seamless user journey from service exploration to appointment booking

• Balancing bold aesthetics with clarity and accessibility

• Creating a cohesive visual language for both men’s and women’s services

Approach

We began by understanding the essence of Pedro Sanchez’s brand — modern European elegance with a personal touch. From there, we structured the project around three core pillars:

1. Visual Identity Alignment
   We built a minimalist yet powerful design system using black, white, and gold — reflecting refinement and confidence. Photography was used intentionally to highlight both male and female clientele, emphasizing diversity and precision styling.

2. User Experience (UX) and Flow
   The site architecture was streamlined to lead visitors from curiosity to conversion:

   • “Your Salon in the Heart of Zurich” as a bold headline to establish presence.

   • Clear CTAs (“Book Now”) positioned strategically for instant access to booking.

   • Service menus separated by gender and category for intuitive browsing.

3. Content Strategy
   Each page was crafted to inform and invite. Concise descriptions, service transparency, and elegant typography worked together to reflect professionalism and trust.

Design & Development

• Home Page: A bold statement with strong typography and full-screen visuals. The contrast of black and gold projects luxury while guiding the eye to the “Book Now” action.

• Services Page: Modular design displaying detailed price tiers for stylists, senior stylists, and the master himself — communicating expertise and choice.

• Contact Page: Warm and human-focused with direct access to phone, email, map, and social platforms — designed for immediate connection.

• Responsive Design: Optimized for both desktop and mobile, maintaining elegance across all devices.

Results

• A unified brand experience between the physical and digital space

• Increased appointment bookings due to streamlined navigation and clear CTAs

• Strengthened brand perception as Zurich’s premier boutique salon

• Enhanced user engagement with clear service presentation and easy contact access