Shehroze is a wellness brand built around a founder-led story. We took it from a generic marketplace presentation into a grounded, heritage-focused identity with a full commerce and marketing engine behind it.
Challenge
The existing store felt transactional and interchangeable. Products blurred into the category, and paid spend was inefficient — high acquisition cost with limited retention signal.
Approach
We rebuilt the Shopify experience end-to-end around the founder narrative. A modular packaging system carried a consistent visual code across the full product range. Paid was restructured with tighter audience segmentation and creative built around trust-first storytelling.
